Category Archives: integrated

deck the halls with festive ranting

What I want for Christmas (apart from a Range Rover Evoque and a horse with legs that work) is for the last wave of agencies to finally grow up. They need to wake up to the fact that it isn’t 1995 anymore.  That having a full time staff of 40 while claiming to be experts […]
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why clients and their agencies need to look back to the future

Apologies for the recent silence but I’ve been busy trying to get my head around a new client. This particular organisation and it’s challenges has required speedy generation one of those Planner’s To Do lists where the short term and long term To Dos are very similar, but the urgent stuff will have to be […]
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Integrated agency? Need a specialist? Do you buy, recruit or hire?

With two of the UK’s top grocers headquartered in West Yorkshire the marketing community up here tends to keep a close eye on both Asda and Morrisons – after all most of them work for one or the other.  So there was discussion last week about the news stories naming Morrisons as a possible buyer […]
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why the instore environment is still the same marketing brief

I’ve been working on a lot of retail projects recently.  So I’ve inevitably been in a lot of shops.  And it keeps striking me that as agencies we devote so much time, effort and creativity to trying to get people through store’s doors – and not nearly as much on persuading them to buy something […]
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comparing and contrasting agency shop floors

In my new freelance life I‘ve been having lots of meetings with local agencies.  From one man bands to UK top 30 agencies and from start-ups to old timers I’ve sat in a lot of agency receptions recently and it’s been a real eye opener. I’ve been amazed at the sheer diversity of approaches to […]
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How to do regional integrated Account Planning

Following on from Heather’s series of Get Your Digital Planner On posts, Amelia’s How to get your first job in Planning and Andrew’s How to be more creative, I thought I’d throw my hat into the ring too. Since I’ve spent the last eleven years working as an Account Planner in three different regional integrated […]
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New Year, same old issues?

It looks like the big issue of 2008 is going to be a variation on the age-old integration vs. specialism debate.  Only this time round, my money is on both specialist and integrated agencies being forced to ramp up their Digital offering as it takes on an ever increasing share of marketing budgets and, in […]
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Integration – your time has come (again)

I honestly think that big integrated agencies are coming round again (this obviously has absolutely nothing do with the fact that I work for one). Client’s budgets and the size of their in-house teams are being squeezed and increasingly they’re asking my lot to become an extension of the marketing team – even to the extent of […]
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