Since most of the agencies I work for are Shopper Marketing focused (welcome to Leeds!) I always keep a close eye on the Grocery sector, as do most of my agency mates. Grocery is knee-deep in challenges at the moment (the Discounters, provenance, excess floor space, trying to make Online pay, wafer thin margins, Marmitegate, … Continue reading they Asda to have a plan, right?
update 22/7/16 - you can also read my (brief!) thoughts on this topic in Campaign here from March and here in July. On Monday Tesco launched seven new 'brands' across fresh food, all bearing the names of fictional farms and 'exclusively at Tesco', i.e. Own Label in branded clothing. Essentially, Tesco are pulling their 'everyday value' ranges across meat, fruit and … Continue reading Tesco’s new Farm brands – smart move?
So pretty much every retailer has shown their hand now in The Great Christmas TV Ad Showdown. Judging by online views and my friends with kids, Sainsbury's Mog is by far the most popular. And the grocery gurus I follow on twitter say that cuddly Mogs are flying out of stores. https://www.youtube.com/watch?v=kuRn2S7iPNU But it's actually not … Continue reading Sainsbury’s might win The Great Christmas Ad Showdown on views, but Lidl and Asda nailed it
Last week, Morrisons simplified their 'Match & More' loyalty scheme to focus on rewarding overall spend with points, completely dropping the Price Match element that sent cardholders vouchers if their shop on certain branded goods would have been cheaper elsewhere. To much less fanfare, last weekend Booths dropped Price Match out of their loyalty scheme too (but they … Continue reading is this the beginning of the end of Price Match?
I've been following #KeepingChristmasGoing on twitter over the last couple of weeks, which shames retailers that can't quite let go of their festive PoS, store managers determined to shift that last box of baubles and brands who over-estimated the sell-through on their festively themed packaging. Someone at Tesco forgot to take this down https://twitter.com/dresserman/status/569827633317453824 Asda must have over-estimated … Continue reading twitter shaming lazy retail
Back to the Retail sector again and yesterday brought news that Morrisons' Chief Exec Dalton Phillips will be leaving his post in March, with the media variously reporting that he jumped or was pushed. Yesterday's news was full of so-called Retail Experts giving their opinions on why he went, but not one of the pundits … Continue reading more reasons behind yesterday’s Morrisons exit
The Christmas door drop from Aldi arrived today and has got me rather confused about who exactly they're targeting. This page feels like its going after Sainsbury's shoppers with 'Specially Selected' salmon, lobster and scallops: While this page is very much after the Iceland value frozen party food shopper: And this page is remarkably similar … Continue reading Aldi’s festive door drop is after everyone’s customers