when size itself becomes a fashion marketing tool

I popped into M&S the other day and noticed a piece of POS encouraging women to ‘Drop a Dress Size’ in their new range.  The body copy explained that you should buy the dress in your usual size and its cut and support would make you appear a dress size smaller. M&S have quite clearly … Continue reading when size itself becomes a fashion marketing tool

where has GAP gone wrong?

I used to love GAP.  Mainly because their sales staff were always prepared to bring you dozens of different jeans to try on until you found one that fit.  When your body shape is tricky (little waist but curvy hips), that kind of customer service makes a big difference and GAP became my first port … Continue reading where has GAP gone wrong?

Does heel height need a rethink?

I own a pair of shoes, specifically purchased ‘for work’, that I can barely walk in. This wouldn’t have happened to me when I started work twelve plus years ago.  Back then, Smart Work Shoes for Women could be divided neatly up into four categories: Flats – in the pre ballet shoe era, we’re mainly … Continue reading Does heel height need a rethink?

adLand jumps (the shark) on the royal wedding bandwagon

I’m quite looking forward to the Royal Wedding and rather wish I had a Royal Wedding Party to go to (big hint to any mates reading this…).  But nevertheless, on The Big Day I will be happily sat in front of the telly, albeit with a laptop running twitter alongside, mainly for the snarky comments … Continue reading adLand jumps (the shark) on the royal wedding bandwagon

Matalan’s Spring TV ad – looks lovely, but who was it for again?

I can’t say I’m mad keen on the new ad I saw for Matalan last night (by BBH I think). I love the idea of Feel Good Fashion, I’m just not as keen on a 60sec ad that leaves me feeling a bit queasy and is devoid of branding until 50secs in. If you’re going … Continue reading Matalan’s Spring TV ad – looks lovely, but who was it for again?

insight is all in the handbag

In last week’s Sunday Time the always brilliant India Knight used her column (paywall, sorry) to talk about handbags, a subject I find fascinating.  Not in the gotta-have-the-latest-It-Bag way, more as a one stop insight into women’s lives. Women generally love handbags – and with good reason.  You’re never too fat or too old for a … Continue reading insight is all in the handbag

Is inspiration migrating?

I’ve been thinking quite a bit about shopper behaviour recently and the word ‘inspiration’ keeps cropping up. The average supermarket now heaves with point of sale promoting inspiring family dinner recipes, packed lunch inspiration and pleas to ‘try something new today’.  Even my inbox overflows with emails from fashion retailers full of ‘wardrobe inspiration’ and … Continue reading Is inspiration migrating?

why I don’t think Fast Fashion is slowing down

There’s a piece in today’s Guardian about ‘Slow Fashion’, which declares now is the time to buy forever fashion that will last. I don’t think terminally stylish designs with lasting appeal ever really went away and if we are doing what Gok tells us and shopping less but wearing more, that can only be A … Continue reading why I don’t think Fast Fashion is slowing down