packaging – simply less is more

Around this time last year I posted some examples of packaging that had (and in some cases hadn’t) stood the test of time.  Today I found another contender for the title of design so retro it looks fresh in the back of a cupboard: It reminded me that sometimes less is more.  Which in turn … Continue reading packaging – simply less is more

London 2012 Olympic mascots

 So the London 2012 Olympic mascots were unveiled yesterday to, it has to be said, a less than entirely enthusiastic worldwide reception. My personal issue is that (at least in their current form) Wenlock and Mandeville feel very generic, like they could be representing any one of the recent Beijing, Athens, Sydney or Atlanta Olympics.  … Continue reading London 2012 Olympic mascots

a shelved history of packaging design

I was standing in my dad’s garage this week, staring at his Shelves of Stuff which (since he hasn’t moved house for 35 years) offer a great history of design in DIY and car care product packaging. The Mobil de icer and Holts tyrewall black packaging are so retro that they actually look fresh, clean and … Continue reading a shelved history of packaging design