I came across this post from agency Sell!Sell! today, which basically says that agencies create unreasonable clients by consistently capitulating to unreasonable client demands. Which is all very well, but as an agency you have to be in a pretty strong position to consistently say No to clients - you need a cash flow that … Continue reading unreasonable clients? – well, they *are* the customer
I worked on a pitch last Spring that I was really pleased with. I like pitching, it's like Old School Planning but with the whole process set to fast-forward and this particular pitch prep went pretty much swimmingly with a talented team producing IMHO what was a very strong pitch. The research was robust, the … Continue reading do clients get the creative they deserve?
Marks and Spencer announced towards the end of last week that they were extending their payment terms for almost 500 of their suppliers (75 of which are based in the UK) from 60 to 75 days. OR, they’ll pay up straight away in return for a “substantial discount”. I can’t believe that there hasn’t been … Continue reading why payment terms take the p**s
As a freelancer, 90% of my work comes from Yorkshire agencies – and it’s a small pond up here. There are probably only eight agencies capable of handling seven figure accounts, half of whom specialise in shopper marketing and/or retail. So the big FMCG and retail clients based up here tend to split their work … Continue reading when client overlap meets small ponds
There’s been a lot of fuss on ad-industry-outside-the-M25-magazine The Drum’s website this week about the latest ad from Go Outdoors. They’ve given it their Marketing Weak award, which “highlights an advert for its sheer uselessness”. In the comments below the piece, opinion is divided between those who think an un-creative ad should never grace the … Continue reading when are not-that-bad ads actually good ads?
My elderly Dad has been in and out of hospital a lot recently (long story, he’s doing better now thanks). It’s a small local hospital and the staff are all nothing less than amazing. Not just amazing on the nursing/cleaning/admin-ing front, they are all lovely people who take the time to chat and connect with … Continue reading do we care about our clients enough?
As a freelance, I inevitably get about a bit. So I hear an awful lot about how well (or otherwise) businesses and individuals round my way are doing. I can’t comment on the daily media stories about how the economy is getting better / worse / becoming more unpredictable by the day, but I certainly … Continue reading Northern agency Recession Watch
I’ve been working with a new client for a few months that, by virtue of their business model, have to be very focused on a few KPIs. They do a lot of digital activity and are also pretty hot on tracking where other incoming leads are coming from, so you can tweak an element of … Continue reading it turns out I give good spreadsheet after all
Apologies for the recent silence but I’ve been busy trying to get my head around a new client. This particular organisation and it’s challenges has required speedy generation one of those Planner’s To Do lists where the short term and long term To Dos are very similar, but the urgent stuff will have to be … Continue reading why clients and their agencies need to look back to the future
After spending a couple of weeks working at the lass glamorous end of FMCG I’ve found myself wondering how the average client stays motivated when they spend their working week worrying about cat food, toothpaste or vacuum cleaners. Having pretty much always worked in an agency environment (where you work on several different clients and … Continue reading How do clients do it?