Helping brands communicate better
I have a client at the moment who refers to the agency team as ‘subject matter experts’. At first I wasn’t sure how I felt about it, but it has really grown on me. It signposts to the client’s marketing team and wider stakeholders not only that we, the agency team, know what we’re talking … Continue reading we should aspire to be seen as ‘subject matter experts’
I wrote 18 months ago about how agency account management was increasingly becoming agency project management and that the art of account handling or client service was being lost. It’s safe to say that the tide has still not turned. I’ve recently worked with an agency to deliver training not only to improve their account … Continue reading why delivering ‘What the client wants’ is a slippery slope
In the age of Prince2, Basecamp, Slack, Trello and so on, the client facing role in agencies is increasingly merging with that of Project Manager. Clients are emailed, not called. Work is briefed, reviewed and presented back with minimal (actual) face time. Now this might be very handy if you're in Leeds and your biggest … Continue reading creative marketing communications is not a commodity to be project managed