So pretty much every retailer has shown their hand now in The Great Christmas TV Ad Showdown. Judging by online views and my friends with kids, Sainsbury's Mog is by far the most popular. And the grocery gurus I follow on twitter say that cuddly Mogs are flying out of stores. https://www.youtube.com/watch?v=kuRn2S7iPNU But it's actually not … Continue reading Sainsbury’s might win The Great Christmas Ad Showdown on views, but Lidl and Asda nailed it
There has been a lot of buzz recently about the resurgence of Shopper Marketing, a discipline focused on actually getting shoppers to buy product, versus the last decade's focus on getting people to love brands. Dilip Soman, author of new book The Last Mile said in a Campaign interview, "Most organisations tend to pay the least amounts of effort … Continue reading why Shopper Marketing is the logical starting point for integrated comms
Having passed no less than eight McCain 6 and 48 sheet posters on the way home from my client meeting today it would be hard not to notice their new campaign - the first from Adam & Eve / DDB since they were appointed last year. It's very good. The brief must have been something … Continue reading good stuff from McCain
So Black Friday has been and gone. What interested me wasn't the enthusiasm with which UK retailers adopted this previously Stateside event, the clunky marketing that accompanied it or the depressing and predictably aggressive actions of some bargain hunters. What really surprised me was two things; firstly just how high awareness of the event now … Continue reading retailers need to bear in mind the Black Friday Backlash
Last week in Leeds I saw a pretty cool looking bloke cruising around on his bike wearing shades. Well, he would have looked cool had it not been for the fact that it was a) very overcast and b) raining. There's a very fine line between (as Eddie Izzard puts it) looking cool and looking … Continue reading the fine line between cool and cr*p
Whenever you open a marketing magazine or head over to a marketing website these days you’re inevitably greeted by an article about the Internet of Things or Digital Content. Since 44% of UK the £14.7 billion UK media spend in 2013 went on ‘Internet’ (including PPC, display and content) the focus on all things shiny … Continue reading don’t forget that it isn’t all about Digital
There’s been a bit of a hoo-ha in the press today about UKIP’s new outdoor campaign, some executions of which, it’s been suggested, could be interpreted as racist. Rather than paid for by UKIP itself, the media and creative has been funded by Yorkshire entrepreneur and long-term Euro-sceptic Paul Sykes. But is the campaign racist? … Continue reading a view on UKIP’s posters
So in the last 48 hours I've been asked to explain what Black Friday is by my sister, the yard manager at the stables, the lady who does my nails, approx 16 focus group respondents and my Dad. Asda have clearly had a very busy and successful day with their enthusiastic embrace of USA-style Black … Continue reading SherlockLives on BlackFriday
I got sent a link to the new Carling ad 'Trick Shot' this morning. It's good - memorable, on brand, a bit of a homage to the Honda Cog and OK Go school of communications and it’s a nice touch to have the original "I bet he drinks Carling Black Label" blokes looking on at … Continue reading I think Carling’s new ad might have missed a trick
This is Campaign’s Ad Of The Day today (Thursday): By AIS London for Harrison's Fund (the Dad in question is a friend of the agency according to The Drum), it might well help fundraise for a less well-known and very serious illness, but I don’t imagine it will make the parents whose children are currently … Continue reading should charity fundraising consider sufferers as well as supporters?
