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Gemma Teed

Helping brands communicate better

Category: Boden

Dear Johnnie Boden

Posted on 22/03/201123/03/2011 by almostalwaysthinking in Boden, Campaigns, DM, ho hum, mailer

Dear Johnnie Boden, Your fashion empire is one of the Top Five Brands I Want to Work On, but mainly because your DM strategy seems to be a bit flawed, at least from a customer’s point of view. In the past 12 months I’ve bought three items from you, which hardly makes me a Top … Continue reading Dear Johnnie Boden →

Tagged Direct Mail, newspaper2 Comments

The views expressed here are obviously my own and do not reflect those of past or current clients or employers

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