I increasingly feel like Planning as a discipline/specialism within agencies is over-complicating things. Never mind thinking about what's changed since Planning's inception in the 1960's, so much has shifted in the UK even just the last 20 years. Back in the 90's (yes, I've been a Planner for that long), clients liked seeing the thinking behind the Big Idea - in pitch … Continue reading Planning needs to go back to the Old School
To fanfare, a Leeds agency officially opened their Sydney office last week. Another Leeds agency has had an office in Sydney for a while and according to my sources a third is thinking about it. Meanwhile, nearly every agency bod I meet seems to know someone who has moved down under in the last 18 … Continue reading why is Northern AgencyLand flying Down Under?
Last Tuesday BBC2 aired their new feature-length drama The Gamechangers, about the 2003 legal feud between Rockstar who make Grand Theft Auto and an evangelical moralising lawyer who believed that violent games were poisoning a generation of teens. Writing in last weekend's Sunday Times, Matt Rudd gave the drama a pretty rubbish review, with what he called a hilariously … Continue reading deja vu watching The Gamechangers
Sometimes agency positioning statements can be a little hard to interpret, for example 'supplying indigenous solutions to brand problems' doesn't really tell you what goes out of the door. So based on my experience, here's a handy checklist for freelancers who suspect they are, in fact, working for some kind of digital agency: - There … Continue reading Am I working for a Digital/Content/Online/Social agency today? A freelancer’s guide
Last autumn I blogged about the devaluation of Planning as an agency function - at least as I saw it happening Outside London. But it now strikes me that it's not just that agencies are scared by how much decent experienced Planners cost and are promoting their own staff to Planning status instead. It's cause-and-effect - Planners have … Continue reading Planning comes full circle Up North – and that isn’t a good thing
I'm calling it - Power Dressing is back. Actors now rock up to film premieres looking like they've stopped off on the way to present results to the City. There's the film Kingsman with it's focus on dressing like a gentleman and the Kingsman-Mr Porter tie-up I wrote about recently. And on the female front, yesterday's Sunday Times … Continue reading the return of formal dressing
Last week Timewise's 2014 Power Part Time List was published. It proves, it says, that "part time working is possible at senior levels, in all types of business". Included in this year's list from my industry (the whole list changes annually) are the Marketing Director at Diageo responsible for Smirnoff, the Senior Director for Marketing and Insights for … Continue reading all hail the Power Part Timers
I get the impression that the marketing community are currently somehow under the impression that the only UK cities producing decent work are London and Manchester. And that really winds me up. Not only because as a Leeds-based planner there's an implication that I'm coasting along in the second division, but because I know for a … Continue reading home is where the stealthily good work is
I don't know what it's like Inside London, but Outside London the Planning scene seems to me to have changed quite dramatically in the last 18 months. After agencies limped through the recession on a minimal headcount they've now staffed up again. And Planning/Strategy is one of the specialisms that is in growth. But in many … Continue reading Planner or Strategist?
I read this great post from Ben Kay over the weekend about the awesome documentary about backing singers 20 Feet from Stardom (which if you haven’t seen yet, you should). His agency-relevant take on it was that like many backing or background singers never becoming famous in their own right because they have the voice … Continue reading why Planners are the backing not the star