why delivering ‘What the client wants’ is a slippery slope

I wrote 18 months ago about how agency account management was increasingly becoming agency project management and that the art of account handling or client service was being lost. It’s safe to say that the tide has still not turned. I’ve recently worked with an agency to deliver training not only to improve their account … Continue reading why delivering ‘What the client wants’ is a slippery slope

for agencies, small is increasingly beautiful (and friendly)

Professionally speaking, 2018 was not the best year and it left me of the opinion that agency employment is no more secure than freelancing. So I'm back as a hand for hire and quite a bit has changed during the two and a bit years I was Head of Whatever-we're-calling-it-this-week. The most noticeable is the … Continue reading for agencies, small is increasingly beautiful (and friendly)

Want better diversity? Embrace the Power Part-Timers

I've blogged before about how marketing agencies are very light on diversity, particularly in senior positions. I've also blogged about why agencies should be embracing #PowerPartTimers. But the two rants are connected. An agency-standard 50 hour week plus nightmare commute simply isn't do-able for many Mums, for the carers of elderly parents or for the … Continue reading Want better diversity? Embrace the Power Part-Timers

Marketing, your #TimesUp

The advertising industry last week joined the #TimesUp movement with #TimesUpAdvertising. I'd respectfully suggest that it should read #TimesUpMarketingAgenciesAndTheirClients. Over the last 19 years (!) I've worked for four different marketing agencies and freelanced for many more and I've ended up with a love-hate relationship with the marketing industry. I love the speed at which … Continue reading Marketing, your #TimesUp

diversity = better ideas

I've been thinking quite a bit about diversity in the marketing world recently. Agencies in particular (and particularly outside London) seem to be staffed predominantly by youngish middle class white people, which isn't terribly reflective of the diverse Great British Public that we're supposed to flogging stuff to. There's also lots of research that says that … Continue reading diversity = better ideas