Should I go freelance? Important questions for marketing types

I've been working as a freelance for the last five and a half years and marketing agency types often sidle up to me on the quiet and mutter that they're thinking of going freelance and would I recommend it?  I've always answered that it depends on your circumstances and here's why: Is there any work out … Continue reading Should I go freelance? Important questions for marketing types

ten things everyone under 25 who works in agencies needs to know

1) We’re in the business of communication and persuasion, not putting-cool-stuff-on-screens (be they tv, pc or mobile).  Making sure that the right message reaches the right people is what matters.  Deciding which media is right for the job is vital – but the answer might just as easily be ‘supermarket car park experiential sampling’ as … Continue reading ten things everyone under 25 who works in agencies needs to know

what I’ve learnt from being the client for once

We've been doing a mini-refurb at home so for the last 8 weeks we've had a house full of tradesmen - plumbers, electricians, joiners and so on.  Which it turns out isn't terribly conducive to working half the week from home. But aside from that it's been a real eye-opener in terms of client expectations … Continue reading what I’ve learnt from being the client for once

Less words, more (and better) images

I’ve been witness to some truly terrible Crimes Against Powerpoint in the last couple of months, mostly when one of my agency clients send me old qual research reports as background to projects. I still can’t believe quite how appalling some of them are, from the over-use of dodgy clipart and cheesy stock photography (blurry … Continue reading Less words, more (and better) images

if it was my money…

‘If it was my money I’d…’ has to be one of my most over-used client-meeting phrases.  But there’s a good reason why - especially when you’re dealing with Outside London sized marketing budgets it’s easy for clients to try to be all things to all media channels, and master of none. I’d always advocate for … Continue reading if it was my money…