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Sometimes, Lego just isn’t the answer

A story turned up in my LinkedIn feed today about a workshop facilitator (working for or on behalf of PriceWaterhouseCoopers) who chose to kick off a two-hour workshop focused on ‘creating more resilient communities’ for Walsall Council’s councillors with a Lego-based warmup exercise. The reaction seems to be split into two camps, with the Councillors … Continue reading Sometimes, Lego just isn’t the answer

why delivering ‘What the client wants’ is a slippery slope

I wrote 18 months ago about how agency account management was increasingly becoming agency project management and that the art of account handling or client service was being lost. It’s safe to say that the tide has still not turned. I’ve recently worked with an agency to deliver training not only to improve their account … Continue reading why delivering ‘What the client wants’ is a slippery slope

marketing is losing its seat at the boardroom table

Back in the Noughties/2000’s, almost every big brand boardroom had a Marketing Director. That’s much less the case now, with marketing essentially becoming a ‘soft’ discipline. In 2015, only 35 of the US Fortune 1,000 companies had a marketing director on the executive board. In the FTSE100, the number was only slightly better. I could … Continue reading marketing is losing its seat at the boardroom table