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Independent agencies – sorry, but your strategic ‘process’ isn’t unique

Over the last 20 years I’ve worked as a Planner/Strategist at five agencies and freelanced at over a dozen more and they’ve nearly all claimed to have their very own, unique to them, insight ‘process’. This is usually brought to life in a pitch with a powerpoint slide using circles and/or arrows from left to … Continue reading Independent agencies – sorry, but your strategic ‘process’ isn’t unique

a freelancer’s view on agency thinking

Agency growth mentor, digital strategist and all-round decent bloke Mark Kelly recently asked me to join season two of his Agency Thinking Podcast. We go way back to when we were both at Poulters, once one of the hottest and biggest agencies in the North but sadly no longer around. We’ve kept in touch through … Continue reading a freelancer’s view on agency thinking