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We have to get better at work/life balance – and pitches aren’t helping

Work/life balance is very important to me – I'm a part-timer for various reasons, but I also definitely do better strategic work when I’m more rested, less stressed and generally feeling in control of my life. Almost anyone who has worked in a decent sized agency will have experienced emails on Sundays, late nights at … Continue reading We have to get better at work/life balance – and pitches aren’t helping

for agencies, small is increasingly beautiful (and friendly)

Professionally speaking, 2018 was not the best year and it left me of the opinion that agency employment is no more secure than freelancing. So I'm back as a hand for hire and quite a bit has changed during the two and a bit years I was Head of Whatever-we're-calling-it-this-week. The most noticeable is the … Continue reading for agencies, small is increasingly beautiful (and friendly)

the benefits of slow research

A little while ago I was invited to the launch event of boutique research agency Qual Street's 'Year in the life' project. This was a year-long proactive piece of qualitative work where they spent lots of time with nine mums across London and Yorkshire who identified themselves as just about managing financially (JAM). With the … Continue reading the benefits of slow research

Want better diversity? Embrace the Power Part-Timers

I've blogged before about how marketing agencies are very light on diversity, particularly in senior positions. I've also blogged about why agencies should be embracing #PowerPartTimers. But the two rants are connected. An agency-standard 50 hour week plus nightmare commute simply isn't do-able for many Mums, for the carers of elderly parents or for the … Continue reading Want better diversity? Embrace the Power Part-Timers