Christmas 2016 trendwatching

Last May, a couple of days work unexpectedly dropped out so instead I researched and wrote something on Christmas 2016 trends, thinking it might come in handy for my work with agency retail clients. Since Christmas 2016 planning is now a distant memory for agencies (last month I was working on shopper marketing for Father's Day 2017) I thought I'd share … Continue reading Christmas 2016 trendwatching

who will be the next BHS?

With the news that BHS is set to close it's final store on 20th August,  I've been wondering who will be the next BHS - a  business that dies because everyone knows their name, but no-one actually buys anything from them anymore. yep, this London branch was trading with signage from two rebrands ago I get the feeling that Marks & Spencer … Continue reading who will be the next BHS?

Tesco’s new Farm brands – smart move?

update 22/7/16 - you can also read my (brief!) thoughts on this topic in Campaign here  from March and here in July. On Monday Tesco launched seven new 'brands' across fresh food, all bearing the names of fictional farms and 'exclusively at Tesco', i.e. Own Label in branded clothing. Essentially, Tesco are pulling their 'everyday value' ranges across meat, fruit and … Continue reading Tesco’s new Farm brands – smart move?

Should I go freelance? Important questions for marketing types

I've been working as a freelance for the last five and a half years and marketing agency types often sidle up to me on the quiet and mutter that they're thinking of going freelance and would I recommend it?  I've always answered that it depends on your circumstances and here's why: Is there any work out … Continue reading Should I go freelance? Important questions for marketing types