Tesco’s new Farm brands – smart move?

update 22/7/16 - you can also read my (brief!) thoughts on this topic in Campaign here  from March and here in July. On Monday Tesco launched seven new 'brands' across fresh food, all bearing the names of fictional farms and 'exclusively at Tesco', i.e. Own Label in branded clothing. Essentially, Tesco are pulling their 'everyday value' ranges across meat, fruit and … Continue reading Tesco’s new Farm brands – smart move?

Should I go freelance? Important questions for marketing types

I've been working as a freelance for the last five and a half years and marketing agency types often sidle up to me on the quiet and mutter that they're thinking of going freelance and would I recommend it?  I've always answered that it depends on your circumstances and here's why: Is there any work out … Continue reading Should I go freelance? Important questions for marketing types

Bradford’s new Broadway centre – generic and poor UX but better than a dirty great hole in the ground

I went to have a look at the new Broadway shopping centre that opened last week in Bradford. To be honest, it isn’t much to write home (or indeed blog) about, just some shops undercover.  But this is a massive improvement on the building site that Bradford has been since 2004 when they demolished a … Continue reading Bradford’s new Broadway centre – generic and poor UX but better than a dirty great hole in the ground