Want better diversity? Embrace the Power Part-Timers

I've blogged before about how marketing agencies are very light on diversity, particularly in senior positions. I've also blogged about why agencies should be embracing #PowerPartTimers. But the two rants are connected. An agency-standard 50 hour week plus nightmare commute simply isn't do-able for many Mums, for the carers of elderly parents or for the … Continue reading Want better diversity? Embrace the Power Part-Timers

Marketing, your #TimesUp

The advertising industry last week joined the #TimesUp movement with #TimesUpAdvertising. I'd respectfully suggest that it should read #TimesUpMarketingAgenciesAndTheirClients. Over the last 19 years (!) I've worked for four different marketing agencies and freelanced for many more and I've ended up with a love-hate relationship with the marketing industry. I love the speed at which … Continue reading Marketing, your #TimesUp

on content creation and consumption

I've been thinking and reading a lot about content creation recently. This great article from GQ (via @storythings) covers the disruption at both ends of the film and TV industry - there are umpteen platforms offering original content now, including YouTube Red, Crackle, Apple Music, Netflix, Facebook's recent push into original content and in the … Continue reading on content creation and consumption

diversity = better ideas

I've been thinking quite a bit about diversity in the marketing world recently. Agencies in particular (and particularly outside London) seem to be staffed predominantly by youngish middle class white people, which isn't terribly reflective of the diverse Great British Public that we're supposed to flogging stuff to. There's also lots of research that says that … Continue reading diversity = better ideas