Helping brands communicate better
In the past few years I’ve come across quite a few aspiring planners (of all ages) and ‘I’m strong strategically’ senior agency people who seem to be under the impression that the only place that strategic thinking can possibly come from is the pages of a book. You know the ones, they have 50+ marketing … Continue reading Strategy is not just about book smarts
Agency growth mentor, digital strategist and all-round decent bloke Mark Kelly recently asked me to join season two of his Agency Thinking Podcast. We go way back to when we were both at Poulters, once one of the hottest and biggest agencies in the North but sadly no longer around. We’ve kept in touch through … Continue reading a freelancer’s view on agency thinking
I was an unenthusiastic Brownie who rarely had the required piece of string, pencil and paper and safety pin in the pocket of my uniform. But by the time I became a Planner I was the agency's go-to girl for a sticking plaster, painkillers or even an actual safety pin. The whole 'plan for the … Continue reading what I’ve learnt about being prepared
I’ve always been a less-is-more type when it comes to putting my thoughts on paper. In my first few years as a Planner in the early 2000's, I was fortunate that back then agency clients were generally happy with half a dozen slides of ‘show your thinking’ with a few cited insight sources. By the … Continue reading Keep it simple, Strategist
A lot of my B2B and FMCG current clients are already back in their offices - presumably because if the factory has to go back to work, so do they. But I only know of one agency that is doing face to face client meetings and even they're not back in the office yet. The … Continue reading Agencies will be WFH for a LONG time
I know that the future is looking wobbly for lots of Planners/Strategists at the moment and I personally know several who have already been made redundant. It must be particularly hard for Junior Planners to work out how to make themselves indispensable/employable as quickly as possible, especially if they’re already on furlough. So I’ve come … Continue reading A little advice for junior strategists & planners who are nervous about their job prospects
Like many people, I’m spending a lot of time on Zoom these days. But I’ve been trying to limit the length and frequency of Zooms wherever possible and the other week I even asked for a planned Zoom to be switched to ‘camera-off’ or turned into a good old conference call. This isn’t because I … Continue reading We’re all Zoomed out
In order to protect a family member’s health, I won’t be able to work outside home for a long time. Although a lot of the Planning/Strategy work that I do for agencies can still be done remotely, the face to face workshops, focus groups and training are a write-off for now. So I’m pivoting! I’ve … Continue reading time to pivot
A story turned up in my LinkedIn feed today about a workshop facilitator (working for or on behalf of PriceWaterhouseCoopers) who chose to kick off a two-hour workshop focused on ‘creating more resilient communities’ for Walsall Council’s councillors with a Lego-based warmup exercise. The reaction seems to be split into two camps, with the Councillors … Continue reading Sometimes, Lego just isn’t the answer
Before Christmas I ended up doing a lot of depth research interviews and it reminded me why I believe that Planners should, whenever possible, do their own qual research. The primary reason is, of course, that Insight can come from anywhere. If your involvement in the qual you’ve commissioned has been limited to what was … Continue reading Why Planners and Strategists should do their own qual