About me

I’ve spent 19 years as a Planner/Strategist, working with and for some of the biggest and brightest agencies in the North of England.

I’ve been employed as a Planner by CWG, Poulters, Brahm, Bloom (now Jaywing Leeds) and First 10 (now part of Home) – the last two as Head of Planning. I’ve also freelanced for Savvy, CreativeRace, Golley Slater, Principles, Intermarketing and Live & Breathe among others.

My deep sector experience includes retail, grocery, foodservice and health/fitness and in the last two years I’ve done significant pieces of strategic work for Boots Hearingcare, ADT Security, DW Sports Fitness and Xtend Barre Australia.

I’ve repositioned a brand in 36 hours flat, got under the skin of fitness fans in countries I’ve never set foot in and tend to get quite excited in retail parks as so much of my past work is on display.

I can help you with:

Brand workshops

From ‘What do we stand for’ and ‘Where are we going?’ to brand development and campaign co-creation sessions – including several successful workshops with the boards of £200M+ turnover retail businesses

Rebrands and brand repositionings

Extensive end-to-end experience with brands of all shapes and sizes, encompassing workshops, tricky client meetings, umpteen powerpoint decks, brand books and consideration of the strategic and logistical implications of rolling out a revised identity

Strategic Marketing Plans

12 month plans, brand plans, campaign plans…if it involves a powerpoint deck with an insight-led strategic approach, count me in

Pitches

I LOVE pitching

Integrated campaigns

From client meeting through creative brief to development, sell-in, execution and measuring effectiveness

Insight and Planning for digital

Customer journey, personas, communications architecture etc.

Qualitative research

Management and moderation of focus groups, depth interviews, accompanied shops and so on

Quantitative research

Management and analysis of small quant projects and finding the right people to look after larger ones

Desk research

Whether it’s wading through five years of brand tracking studies, competitor analysis, getting everyone up to speed on a category quickly or finding a stat at the last minute to give the client some extra ammunition in their meeting

Creative brief writing training

Because great briefs need great writing and that means account handlers or junior planners might need some extra training