About me

I’ve spent 22 years as a Planner/Strategist, working with and for some of the biggest and brightest agencies.

I’ve been employed as a Planner by CWG, Poulters, Brahm/Brass, Bloom (now Jaywing Leeds) and First 10 (now part of IMA-Home) – the last two as Head of Planning. I’ve also freelanced for Savvy, CreativeRace, Golley Slater, Principles, Journey Further, 33Seconds and Havas People among others.

My deep sector experience includes retail, grocery, foodservice and health/fitness and in my last two roles I worked on significant pieces of strategic work for Boots Hearingcare, DW Sports Fitness (pre-Covid, the UK’s biggest end-to-end exercise business) and Xtend Barre Australia.

I’ve repositioned a brand in 36 hours flat, got under the skin of fitness fans across two continents and tend to get quite excited in retail parks because so much of my past work is on display.

Find out more here about exactly how I can help brands and agencies