About me

I’ve spent 22 years as a Planner/Strategist, working with and for some of the biggest and brightest agencies in the UK.

I’ve been employed as a Planner by CWG, Poulters, Brahm/Brass, Bloom (now Jaywing Leeds) and First 10 (now part of IMA-Home) – the last two as Head of Planning. I’ve also freelanced for Havas People, Golley Slater, Principles, Chatter, Journey Further, 33Seconds and Fox among others.

I’ve deep sector experience in retail and health/fitness with past clients including Asda, Halfords, Bensons for Beds, Boots Hearingcare, DW Sports Fitness, LA Fitness and Anytime Fitness.

I’ve repositioned a brand in 36 hours flat, got under the skin of fitness fans across two continents and tend to get quite excited in retail parks because so much of my past work is on display.

Find out more here about exactly how I can help brands and agencies