Christmas 2016 trendwatching

Last May, a couple of days work unexpectedly dropped out so instead I researched and wrote something on Christmas 2016 trends, thinking it might come in handy for my work with agency retail clients.

Since Christmas 2016 planning is now a distant memory for agencies (last month I was working on shopper marketing for Father’s Day 2017) I thought I’d share it here and on slideshare:

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