The Christmas door drop from Aldi arrived today and has got me rather confused about who exactly they’re targeting.
This page feels like its going after Sainsbury’s shoppers with ‘Specially Selected’ salmon, lobster and scallops:
While this page is very much after the Iceland value frozen party food shopper:
And this page is remarkably similar to one in Booths’ hardback Christmas Book that they’ve been giving away free in store since October:
So whose customers have Aldi really got their eye on? Well, as their festive ad says, ‘Everyone’s coming to us this Christmas’.