Aldi’s festive door drop is after everyone’s customers

The Christmas door drop from Aldi arrived today and has got me rather confused about who exactly they’re targeting.

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This page feels like its going after Sainsbury’s shoppers with ‘Specially Selected’ salmon, lobster and scallops:

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While this page is very much after the Iceland value frozen party food shopper:

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And this page is remarkably similar to one in Booths’ hardback Christmas Book that they’ve been giving away free in store since October:

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So whose customers have Aldi really got their eye on? Well, as their festive ad says, ‘Everyone’s coming to us this Christmas’.

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