Krow recently launched a lovely campaign for Pets at Home aimed at upping their warm brand fuzzies KPIs. The real-life clips seen in the ad below were all crowd sourced through social media and the campaign activity runs across TV, online and instore. It makes me want to a) rush out and buy a puppy and then b) buy food and toys for it from Pets at Home so I’d say it hits the mark :)
Gemma, totally agree. Really hits the mark & great choice of music to carry it through