I’ve been thinking about Planners Who Do Other Things Now.
These fall into several subcategories, there’s Planners Who Now Do Something Totally Different But Use Their Planning Skillset, like the Chief Exec of an NHS Trust and the Life Coach I know.
Then there’s Planners Who Don’t Work In Ad Agencies Anymore, but instead work in media agencies, the Government Digital Service, digital agencies, PR agencies and sit on the boards of media/comms related businesses. That’s evolution and frankly, major progress for Planning as a discipline.
And of course there are the Planners Who Are Self Employed Doing Important Strategic Stuff With a Different Job Title, who can be found advising half the FTSE100 and writing books.
So what makes a Planner a great adviser outside their original role? I think it’s their ability to analyse large amounts of disparate data, sort the wheat from the chaff and come up with a new angle or answer to a problem. That kind of skill set is going to be increasingly in demand – agencies, you’d better be nice to your Planners or some other business will nick them.