I’ve posted several times before about the fertile ground for Bad Ads that is horsey magazines. To be fair, equestrian clients are notorious for having big ideas and lots to say but small budgets, but I’ve found yet another tram-smash for your viewing pleasure.
In this case either the agency simply forgot to replace the placeholder text from the client brief with the proper copy (which is worrying enough), or their client was such hard work that they just left their ‘suggested’ copy in to avoid another battle:
