I think Carling’s new ad might have missed a trick

I got sent a link to the new Carling ad ‘Trick Shot‘ this morning.

It’s good – memorable, on brand, a bit of a homage to the Honda Cog and OK Go school of communications and it’s a nice touch to have the original “I bet he drinks Carling Black Label” blokes looking on at 00.25.

But I can’t understand who thought Bloke 2 (see 30sec in) was the right man for the job, or maybe it was the director’s misdirection?  What do you think?

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