CSL sofas have just launched a new campaign by TBWA:
It’s beautifully shot, stands out in the category and will certainly do something for CSL’s awareness, but…
I’ve done quite a lot of work in the furniture retail sector over the last few years and I know how hard brands have to work to get their store onto a sofa shopper’s ‘to visit in person’ list. So I’m not sure that this campaign (at least in the initial execution) says enough about why you should visit CSL in preference to any of the other three lettered sofa retailers that fill up retail parks.
Lovely ad, I’m just not sure how effective it’ll be.