3 thoughts on “Planning and the Magic Fairy Dust problem

  1. @adamdsouza left a great comment about this post on LinkedIn which I’d like to share here:

    “It’s a bit like the politician’s fallacy: “Something must be done!” “This is something.” “We’ll do it” – regardless of whether it’s the RIGHT something. I believe that account planning as a profession has blown its status far beyond its real significance, such that clients and agencies now expect planners to be magical wizards”

  2. Pingback: ten things account planners would like you to know | (almost) always thinking

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