The last ever issue of Research magazine landed on my doormat this morning. It comes as part of my MRS membership, but will now be replaced by the Research-live website and a quarterly printed magazine that’s going to be full of big, serious thinky stuff as far as I can tell. So it probably won’t contain mid-week pick-me-ups like these cartoons from this issue’s piece on why insight doesn’t always cut through to influence strategic marketing:
One thought on “end of an era as Research gets serious”
Everybody needs relevant cartoons!