Christmas may come but once a year – but every year it arrives even earlier.  Last week Tesco were advertising their Toy Sale “with You Know What only a couple of months away…”.

All the big furniture retailers would like you to order now in time for Christmas, but DFS have gone one step further and hauled out the tinsel already:

At least let us get past Bonfire night first.

Then there’s the are-you-sure-you-meant-to-do-that? advertisers, like South Essex Insurance Brokers on the back page of the Autumn issue of Rider, British Riding Club’s member magazine, which dropped through my letterbox last week.  In this case, I rather suspect that someone at SEIB’s agency got their cover dates mixed up on a spreadsheet somewhere or sent the wrong artwork out…

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