Land Rover ad evoques past triumphs

I’ve been wanting to post this for ages, but the only version I’d seen before today’s Sunday Times Magazine ad was a 48 sheet on a dual carriageway roundabout which would have made photo taking a bit hairy.

evoque defender

evoque defender copy

It nicely shifts the Evoque away from the rather chavtastic TOWIE niche it currently  seems to be occupying (I actually saw an Evoque in Barbie pink the other day…), towards something a bit more refined, focusing on design and engineering.

And I’m sure it’s no accident that there’s also an implication that the Evoque will be every bit as durable as the old Defender – round my way (half my friends are vets and/or horse owners) new Land Rovers and Range Rovers have a terrible reputation for reliability…

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