why didn’t I think of this before?

I’ve been working on an integrated  pitch where I had to brief in the entire pitch team on my ‘thinking so far’ a couple of days prior to creative briefing.

So last week I started writing the ‘show your workings’ stuff onto sheets of A4 and adding in good charts from research the client provided and so on.  I ended up with this (mostly covered up for client confidentiality):

It turns out that the amount of information you can get on a sheet of A4 using marker pens is exactly the same amount of information that comfortably fits on a powerpoint slide.  Basically I’d drafted the pitch presentation.  In handy shuffle-the-slides round format.

Why didn’t I think of this before?  I’m definitely doing this for all future pitches.

2 thoughts on “why didn’t I think of this before?

  1. The ‘marker on a4’ way of making presentations is one that I always like. Particularly when it comes to explaining a complex idea or strategy.
    One nice thing is if you put them into powerpoint first, print them out in the same way and shuffle them.

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