I was wondering round Leeds the other week when I saw the new baby Range Rover Evoque on display in the middle of an upmarket shopping arcade.

Of course I had a nosey – I’m always on the lookout for my motoring holy grail, an automatic that’s good on the motorway, is small enough to park easily and can get down a 1in3 snow covered track in one piece.

Unfortunately, it also has to come in under budget, which I quickly realised ruled out the Evoque.  It’s still on my list should my premium bonds come up next month, but it nearly lost it’s place when I saw this:

So it would seem Range Rover are not going after a target market like me.  More like footballers wives, Essex girls and drug dealers.  It suddenly feels like owning one of these cars would be like owning a particularly garish designer handbag.

Oh well, in my more affluent fantasy life I suppose I could always get it debadged…