Just after I’d finished the previous post (I often write posts the day before to avoid that whole post-in-haste-and-then-it’s-stuck-on-the-interwebs-forever thing) I popped out to go to the post office and found this outside the front door:
I guessed it was a sample. A smallish 8 servings sized box of All Bran Golden Crunch. The clue was that it was in a clear, rainproof, plastic bag – which the last time I checked isn’t how cereal is sold in Tesco.
But there was no note. No helpful branded leaflet explaining that this was a free sample box of a tasty new product now available from my local supermarket. And I’d been home all day report writing so I know no one had rung the doorbell to deliver a few key brand messages and hand the sample over in person with a smile. It was just sitting there.
I had a quick look in my neighbours driveways and couldn’t see any other boxes, but perhaps they were sampling to a specific house type or ACORN profile (although a bit of googling reveals that the product is one of those ‘sluggish digestion’ solutions so god knows how they’d work out which houses to leave a sample at…). Perhaps our house looked too scary to hang around and ring the bell. Perhaps they simply forgot to leave a note.
Or perhaps somewhere between the brand, the sampling agency and the actual people delivering the samples no-one thought that a random box of cereal appearing on the doorstep might need some kind of context and explanation in order to encourage the recipient to try and hopefully buy it?
Most of my neighbours would not react to finding random foodstuffs on their doorstop with the curiosity I did. They’d probably chuck it in the bin to be on the safe side. Ooops.