If it’s on a lorry, then it’s consumer communications

Driving back up the M1 after a horse show last weekend I saw the side of a lorry that proudly stated ‘for all your pizza needs’.  Googling hasn’t thrown up a picture of the offending vehicle (and I was hardly going to snap away whilst driving), so I’ve lovingly mocked it up in powerpoint:

A little more googling reveals that the lorry almost certainly belonged to Schiimel Distribution who seem to be big players in the world of foodservice pizza toppings.

But really, for all whose pizza needs? Even if it isn’t very creative the line at least makes sense in the context of somewhere like a trade mag, but not to other motorway drivers.

One thought on “If it’s on a lorry, then it’s consumer communications

  1. What’s even funnier than the line is that Schimmel is German for “mould”. No, I don’t need THAT on my pizza! Like your blog, BTW

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s