I seem to keep seeing rather a lot of ads focusing on the humble British sausage.
But what surprises me about them all is that the food stylist / art director / director / client chose to illustrate the all-round awesomeness of the sausage with a plate of grilled sausages, mash and peas (or sausage, chips, peas and carrots in the case of Walls).
I don’t know about you, but sausage & boiled vegetables say ‘school dinners’ to me, not ‘reliable and tasty meal option’. Where’s the gravy? The Full English Breakfast? The Toad-in-the-Hole (explanation for overseas readers here)? The sausage casserole?
I’ve never actually seen a real, live person tucking into sausage, mash and peas on their own (minus gravy) with gusto. It doesn’t feel like the benchmark for perfect sausages, so I’m wondering why they keep using it?