what happens when designers and printers don’t talk to each other

I was at spectating at Bramham Horse Trials last weekend and in the official programme I found a classic example of what happens when designers and printers don’t talk to each other.

This is the map of the cross country course:

No less than eight of the jump locations were hidden in the binding.  I’d already broken the spine for a better view before I took this shot at home, it was actually even worse when I first opened it.

Surely someone should have wondered whether putting vital bits of the course in the middle of the map (and hence hidden from view) was such a good idea?

On the upside, the programme also threw up this rather lovely ad for Land Rover that anyone who has spent time with dogs and horses will appreciate:

Land Rover eventing

It’s exactly what my horse would do, given half a chance :)  Weeeee!

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