an imaginary person loves our products so you will too

Catching up on last weekend’s Sunday supplements, I saw this ad for Wickes

which included this copy:

wickes copy

It strikes me that the whole ‘talk to second person in order to list product benefits’ is a fairly lazy and old-fashioned way of doing things (although it depressingly probably ticked off all the boxes on the client’s brief) – and reminds me this:

by Hugh @ gapingvoid, cc applies

One thought on “an imaginary person loves our products so you will too

  1. Some brands don’t understand that the way they should speak to consumers has changed.

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