Thumbcats are go

Cravendale’s thumbcats is a lovely idea from Wieden+Kennedy and brilliantly executed across not only TV but twitter, facebook and so on.

The voiceover did give me slight sense of déjà vu though, so I tweeted:

http://twitter.com/#!/gemma_T/status/42924325535363073

And W+K replied:

http://twitter.com/#!/W2Optimism/status/42953438677573633

If they haven’t already seen it, I bet the W+K creative team would appreciate Eddie Izzard’s views on cats (the good bit starts at 02.28):

(hat tip to Marcus whose title I only realised I’d nicked when I finished typing and I can’t think of better one)