stereotypes that really do have a place in the creative brief

A work distraction to rival twitter landed on the doormat this morning.  Stable Stereotypes is a collection of pen portraits of the equestrian eccentrics that populate the horsey world, collated from a regular feature in Horse & Hound.

Normally, I imagine this wouldn’t be of much interest to the readers of a blog about Account Planning and Advertising type stuff.  But I suddenly realised that each Stable Stereotype was in fact a pretty perfect response to the ‘who is our target audience?’ bit of the creative brief.

Imagine if every creative brief had the insight of this offering:

And does this one remind you of anyone? :-)

One thought on “stereotypes that really do have a place in the creative brief

  1. Pingback: stereotypes in both AdLand and HorseWorld « (almost) always thinking

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