I was flicking through the new issue of Horse magazine and noticed that nearly all the ads featured dodgy cut outs of horses. Not quite full-blown photoshop disasters, but some pretty shoddy artwork all the same.
The worst offender was probably this ad (inside front cover, it probably cost them about £3K for the space), which not only featured a cut out that had lopped off half the horse’s bit and chunks of tail, but had testimonials in white out of pink in a tiny font too.
Now I appreciate that most equestrian brands do not have the kind of marketing budgets that pay for agency fees. But surely, someone in that business must have had the common sense to know the ad was not only badly designed but would be less effective as a result?