a few New Year’s Resolutions for the ad industry

I don’t make New Year’s Resolutions.  Mainly because then I can’t be depressed by (however inadvertently) breaking them.  But I thought that maybe the advertising/marketing/communications industry could do with making a few resolutions for 2011.  Might I suggest:

– Stop insisting Digital is some kind of holy grail, first stop, catch all solution and start treating it like an important recipe ingredient, rather than the final dish

– But there’s also a few agencies whose New Years Resolution should be to set up a proper digital team because (IMHO) this is one thing you really can’t outsource

– Appreciate that achieving something relatively simple like using better press ads, PR and point of sale to shift a brand’s perception from ‘pile of cheap tat’ to ‘value for money’ can be every bit as impressive as the Nike Grids, Old Spices and John Lewis of this world

– Invest more in training for juniors.  Aside from the whole digital issue, in a couple of years we are going to be shockingly short of  account managers who have heard of Clearcast and know how to do a press check, art directors who can actually draw their own scamps and copywriters with a more than a passing grasp of grammar and punctuation

taken from the excellent New Year’s Resolutions for creative types by PaulOv2 on Abduzeed

One thought on “a few New Year’s Resolutions for the ad industry

  1. I’m with you! Company should invest more in training juniors, just like me. Fortunately, my company sent me to 4 trainings last year (note: I just entered the industry a year ago)

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