So the T Mobile mega ad just aired:
As the latest in the series, I’d somehow got the impression that it was going to be another mass event type affair (a la Trafalgar Square) or at least very shareable on mobiles (like what they, you know, sell).
But after all that fuss, it seemed a bit flat. There were some great performances, but they were just that – performances to be enjoyed, but not particularly participated in or shared. Nice piece of entertainment, but I thought Life’s for Sharing?