T Mobile at Heathrow – sharing yet another flashmob

Although Event TV (with the exception of X Factor, Britain’s Got Talent et al) may be on the way out, Event Advertising still seems to be holding its own.

This Friday evening sees the launch of T-Mobile’s latest Life’s for Sharing guerrilla ad (UPDATE – you can watch it here), which will air as an extended 3 minute version simultaneously across over 80 digital and terrestrial commercial TV channels, as well as on YouTube, Facebook, Twitter and so on.

They’ve been filming at Heathrow today with a flashmob of over 600 people and a kind of Welcome Home angle to the whole thing.

Although I’m looking forward to viewing the ad, I just wonder if the whole flashmob thing is running out of steam a bit.  E4 certainly think it has jumped the shark and I’m also wondering whether using Heathrow as a location was influenced by either of these:

3 thoughts on “T Mobile at Heathrow – sharing yet another flashmob

  1. Pingback: Welcome back to T mobile? « (almost) always thinking

  2. Pingback: T-Mobile vuelve a la carga en Heathrow con un divertido flashmob. Flashmob T-Mobile HeathrowUn flashmob es una acción organizada en la que un grupo de personas se reúnen en un lugar público para realizar una acción conjunta. Su finalidad no es otra qu

  3. Pingback: T-Mobile vuelve a la carga en Heathrow con un divertido flashmob. Flashmob T-Mobile HeathrowUn flashmob es una acción organizada en la que un grupo de personas se reúnen en un lugar público para realizar una acción conjunta. Su finalidad no es otra qu

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