Yesterday’s Sunday Times magazine carried the Quantas ad below (click to enlarge):
Yes, someone, somewhere did think that the line “there’s nothing like flying to Australia on the Quantas A380” was going to pull the punters in.
Oh, wait. It was a quote from John Travolta, their Goodwill Ambassador. And look! There’s a picture of him and his signature and everything. So we have to assume the agency and/or the client thought it was OK to send to print an ad that reads like a press release, accompanied by some dodgy stock shots of the plane’s interior and a celeb in a pilot’s uniform that doesn’t even fit him.
I’ve waved off to print some less-than-perfect ads in my time, but this one feels like it was bodged together in artwork at 5pm on a Friday, without input from Planning, Creative or possibly even Account Handling…