Putting my finger on an art direction trend

I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect

Watch how we slide seamlessly from one product benefit to another!  That’s how cool and relevant to your tech-savvy life our brand and product is!

Recent offenders include:


Land Rover 

Recover Energy with Hybrid Synergy Drive


Toyota Auris

Thousands of Apps at OviStore

and, of course, Nokia (but seeing as they’re flogging a smart phone we’ll let them have this one)

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