Putting my finger on an art direction trend
I’ve noticed a new trend in TV art direction recently – the Touchscreen Finger Effect.
Watch how we slide seamlessly from one product benefit to another! That’s how cool and relevant to your tech-savvy life our brand and product is!
Recent offenders include:
Recover Energy with ..
and, of course, Nokia (but seeing as they’re flogging a smart phone we’ll let them have this one)
