All marketing services companies and clients will stop work at 4pm every Wednesday to allow for a mid-week breather.
All marketing trade magazines will include a ‘name and shame’ section citing bad pitch practice and unreasonable client demands.
There will be a separate section in all the above magazines called ‘whoever thought that was a good idea?’ for agency management.
The IPA, ISP, APG and MRS will all include free technical support as part of their membership fee.
TGI will produce an easy to use, web-accessible, affordable version
Mintel reports will refer to the last twelve months of activity in the category and not what happened two years ago.
All agencies will produce a ‘freelancer information pack’, explaining how to log onto their wireless network, where the loos are, office coffee mug hierarchy and the location of the nearest sandwich shop.
All agency, client and publisher accounts departments will pay their invoices within 30 days or see the total amount rise by 20% a week. ‘Loosing’ or otherwise mislaying the invoice in question will be no excuse.
