So there I was looking at the magazine rack in the Co-op today. I reached for Glamour…and then changed my mind.
This was the cover:
A special regional edition for Manchester. Which apparently sits alongside versions for Wales, Northern Ireland, Scotland, Bristol, London, Newcastle and Birmingham this month. Except I live in Leeds (and only really make it over the Pennines to Manchester for the SupNorth meetings a couple of times a year). So a magazine packed with insider info on where to eat, drink and shop in Manchester is just a waste of paper from my point of view.
I wonder if the female residents of Hull, Plymouth, Peterborough, Sheffield, Leicester and so on feel the same way? I’d love to see this issue’s circulation figures.
My thoughts exactly, I wondered why they couldn’t do proper regions. If they lump the whole of NI, Wales and Scotland together then why not the East Midlands etc. Its stopped me buying a copy this month.
This publisher-in-London response to Getting Down With The Regions reminds me of this famous New Yorker cover, depicting how New York sees the Rest of the World: http://bigthink.com/ideas/21121