female friendly brands that miss the target

I don’t know why I haven’t blogged about the brilliance of Sarah Haskins before.  Her Target Women slots for infomania point out just how ridiculous brand’s attempts to communicate with their female target audience can be – and she’s right with me on topics like Activia and attitudes towards beauty:

express yourself by paralysing facial muscles in those problem areas

Sadly, Sarah has left Current and gone off to write screenplays.  But you can view the rest of the Target Women episodes on current or at youtube.