3 thoughts on “What makes a great Account Planner?

  1. The co-creation is the key, ok, we know.
    I think that the right thing to do is to act like a creative that knows more data and will be his part on the job.
    Like the copy and art director, the planner is another creative, he dont needs to approach, he must know that he is a creative.

    That’s my point of view, of course =)

  2. As long as planning is helping/inspiring the creatives not trying to be them I think that we’ll be ok. A mix of mutual respect and mutual (banter led) loathing is the way…

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