I’m doing a pro bono piece of work for Traidcraft, the UK’s leading fair trade organisation. Its to help the Traidcraft board with their 10 year vision and 3 year strategic plan and the rough title of the presentation they’d like me to give is the customer environment – thinking ten years ahead.
Gulp. I know, looking ten years ahead is a bit of a finger-in-the-air exercise and with a remit that includes UK demographic trends, broad brush consumer trends, shopping behaviours, what we’re likely to be buying (food and non food) in 2020 and ethical consumers, it’s a VERY big ask.
Which is why I’d really like some help. Inspired by Neil crowdsourcing his online communities speech, I asked Traidcraft and they said that they’re happy for me to use this blog to ask if any of you might be able to help me out a little bit with this?
Have you recently stumbled across something interesting on t’interweb that relates to this? Got strong opinions on future shopping behaviors (especially mail order/online)? Are you a keen futurologist in your spare time?
I have to pull this all together in three weeks – if any of you can help out I promise to share the final presentation (minus any commercially sensitive bits) here on the blog and to fully credit anyone’s contribution, however small.
Thankyouverymuch in advance.
(my email is sevensteps at tiscali dotcodotuk)