Without wanting to sound like Little Miss Negativity, I’m getting a bit sick of all of these unreal day-in-the-life ads that have been popping up recently.
Because obviously, Miss Consumer must so naïve that she’ll buy into not-quite-real diaries and photoshoots, where they just happen to mention how fabulous product X is.
The Schwarzkopf Live Colour XL ad (if you watch any music TV you’re bound to have seen it) is a great example, where three suspiciously attractive looking ‘friends’ have their hair colour changed as part of a makeover day.
Then there’s last year’s Ford press ads with a musician bloke who was having a lovely time driving to all his gigs round the country in a Ford and the ‘handwritten’ diaries that crop up in the back of women’s magazines showing how a vitamin supplement or bio yoghurt can help a busy girl get the most out of her hectic week or why working for the RAF is such fun.
I was struggling to find visuals to make my point, then this week’s Radio Times contained a prime example for the Peugeot 3007, showing Mrs Ben Fogle having ‘Just another multi tasking day’. Seriously, that was the headline:
Rant over. Perhaps I should rename the blog ‘and another thing…’.