I seem to have spent a fair chunk of the last four years engaged in indirect battles with the marketing directors of the European parent companies of some of my UK clients. On the off-chance that any of that illustrious group are reading this, you are (indirectly) paying my agency a lot of money based on our understanding of your UK customers, so please bear in mind that:
- British commercial TV is not the spawn of the devil
- The UK cut off age for participation in social networking activity is not 25
- What may be hilarious to a Spaniard, does not always go down the same way in Southport
- Although simply translating the German campaign into English may save you a lot of money, it will probably be rubbish and not work
- Sometimes we like working in beta – try something on a small scale, see if it works, if it doesn’t, try something different. It’s a cunning time and money saving plan. It’s just a bit difficult to put on a spreadsheet to email to you.
- We are not trying to waste your money. If it goes wrong, we look bad too.
- You might be the brand owner – but your customers have ownership of the brand. What works for them, will ultimately work for your bottom line.
- Trust me, I’m a Ad(wo)Man.
6 thoughts on “a brief message for European marketing directors”
Came up in my reader but this is an ace post.
Missed this one too, thanks for the link Charles.
Nicely put :)