A very cynical view of both sides of the pitch process (written by someone who probably needs a holiday)

The agency:

  • I’m sure they hid the brief somewhere in this 82 page document
  • Did you know that pizza is a major food group?
  • Find what we did last time and change the client logo
  • There is a Hell and it’s name is Powerpoint
  • Yes, they do run trains at 5am
  • Time waits for no pitch
  • Hurry Up and Wait…and wait…and wait

 

The client:

  • Behold, I am an all-powerful beauty content judge.  You may bow.
  • If I make the wrong decision, I may lose my job, so I’ll go for a tram smash of all three pitches to cover my back.
  • You’re on the roster!  No, I don’t actually want you to do any work for me right now…
  • Why can’t I use your Big Idea but get my cheaper agencies to execute it?
  • We already had that idea, honest, and were just about to run it…

3 thoughts on “A very cynical view of both sides of the pitch process (written by someone who probably needs a holiday)

  1. Pingback: Hurry Up and Wait « (almost) always thinking

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